Tobacco.org

Eagle Valley student takes on big tobacco 

It's a typical Marlboro cigarette magazine ad, says Alex Woods, a sophomore at Eagle Valley High School. He uses the Marlboro Man image in a short movie he produced illustrating what exactly "Big Tobacco" companies are advertising when they're pushing their product.

Woods' video won in the "Big Tobacco" category of the OwnYourC competition, a video contest where students create their own anti-smoking advertisements. The idea is to have them think about what it means to "own their choice" and make better decisions.

After zooming in on the Marlboro Man, and then another magazine ad of a glamorous brunette being offered cigarettes, Woods shows a graphic shot of a diseased pair of lungs, blackened and shriveled, and cancer stricken mouth with black nasty teeth.

He's contrasting what tobacco companies show you, and what can actually happen to people who make a habit of smoking.

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