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When Is a Fashion Ad Not a Fashion Ad?  

MAN IN THE SILVER SHORTS For this ad with Charlotte Rampling, Mr. Teller became both subject and photographer. . . .

to judge by Juergen Teller’s pictures of her for Marc Jacobs’s ads, she is a good sport. . . .

For the Rampling shoot, which was done in a Paris hotel suite, Mr. Teller thought it made sense for him to be in the ads, since he and the actress were friends and she didn’t want to endorse a product. . . .

I said, ‘I’m going to show you what I’m going to wear.’ So I went into the bedroom, and I came out in these silver underpants. And she said, ‘What the hell is that?’ ”

At this point, as Ms. Rampling howled, Mr. Teller said, he was having grave doubts about the rest of his plan. “I was smoking my cigarette, breaking out in a sweat. I said, ‘Well, I was just thinking I could kiss you and fondle your breasts.’

“She sat down and got herself a cigarillo. She didn’t say anything. The whole room was quiet for what seemed like months. I was, like, Oh my God, that is the most stupid thing I’ve ever said, how stupid was that? She just dragged on the cigarillo and crossed her legs, and she said: ‘O.K., let’s go. I’ll tell you when to stop.’ I thought, Oh my God, genius. I can’t believe I’m getting away with it.”

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