Tobacco.org

N.C. Public Health Becomes a Partner in New National Program to Teach Smokers How to Become an EX®  

RALEIGH – An unprecedented public health campaign created by an alliance of national organizations and state health agencies, including The North Carolina Division of Public Health, was launched today in Washington, DC. The new program, called EX®, will change the way smokers feel about the difficult process of quitting and guide them to valuable resources to build a successful quit attempt.

Not since 1968-1970, when the Fairness Doctrine was applied to anti-tobacco messages, have so many public health organizations aligned to promote a concerted smoking cessation message to the public.

This new public education effort will encourage the more than 22 percent of North Carolina adults who smoke to approach quitting smoking as “re-learning life without cigarettes.” . . .

The North Carolina Division of Public Health will promote its free, confidential Quitline for those who seek telephone support to help quit. The N.C. Tobacco Use Quitline, 1-800-QUIT-NOW (784-8669), is available daily, 8 a.m. until midnight, in English, Spanish and many other languages. The Quitline can double a tobacco user’s chances of quitting for good. Learn more about the Quitline at www.tobaccopreventionandcontrol.ncdhhs.gov.

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