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· Harm Reduction
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· Imperial (ca)
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Jump to full article: Canada Newswire (CNW) (ca), 2008-01-24
Author: IMPERIAL TOBACCO CANADA |
Intro: Attention News/Health Editors:
. . .
As part of its harm reduction program,
Imperial Tobacco Canada announces today that Ottawa will be the site of the
Company's next test market for its Swedish-style snus smokeless tobacco
product.
"The health risks associated with smoking tobacco products are well
understood, the prices are high and restrictions are strict, yet about five
million adults in Canada smoke. Imperial Tobacco Canada believes that it is
the right thing to provide people products that are potentially less harmful
than smoking," said Benjamin Kemball, president and CEO of Imperial Tobacco
Canada.
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