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BAT Splits European Business Into Western and Eastern Units 

Jump to full article: Bloomberg News, 2008-03-25
Author: Thomas Mulier

Intro:

British American Tobacco Plc, the maker of Lucky Strike cigarettes, said it's splitting its European business into western and eastern units.

Jean-Marc Levy will be responsible for western Europe and David Fell for eastern Europe, the London-based company said today in a Regulatory News Service statement. They are replacing Ben Stevens, who previously managed the entire European division and has become chief financial officer.

Eastern European consumers are increasingly switching to brands of companies such as BAT and Philip Morris International.

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