Categories · Cessation
· Tobacco Control
· Advertising/Promos
non-USA, by Country · UK
Organizations · B&W
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Jump to full article: Brand Republic (uk), 2008-03-19 Author: Ed Kemp Marketing
Intro: The Department of Health (DoH) is to roll out an initiative that aims to recruit smokers to local NHS Stop Smoking Services.
The COI has appointed Carlson Marketing to handle a ‘Getting off cigarettes' campaign, spanning face-to-face activity, press, radio, outdoor, door drops and advertising bikes to target smokers trying to quit. The activity will target a range of venues, from shopping centres and bus depots to workplaces.
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