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• DOD anti-tobacco campaign invades military markets 

The Department of Defense isn't just blowing smoke about its tobacco cessation campaign. "Quit Tobacco. Make Everyone Proud" is making its presence felt with enthusiastic marketing initiatives in 13 U.S. metropolitan markets containing 28 major military installations.

The campaign positions military members as role models, particularly to children, as a motivation to quit using tobacco. On the "Quit Tobacco" Web site, users can get information; develop a personalized plan for quitting; play games; listen to podcasts; connect to Federal, military, state, local and on-line cessation programs; and communicate privately with a trained cessation counselor seven days a week from 8:30 p.m.-2:30 a.m. (EDT).

"Kicking the habit can be tougher than a lot of people think," said Assistant Secretary of Defense for Health Affairs Dr. S. Ward Casscells in a recent blog on www.health.mil. "Aside from the obvious nicotine dependency, psychological barriers may be just as difficult to overcome . The 'Quit Tobacco. Make Everyone Proud' campaign is designed to help servicemembers quit by reminding them to do it for themselves and the people they love."

The social marketing initiative for the tobacco cessation campaign targets 702,000 military active duty people

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