Tobacco.org

4-H Victory 

The 8-month 4-H, Yes! Philip Morris, No! campaign -- representing unprecedented cooperation between 4-H state programs and tobacco prevention advocates -- achieved both of its objectives: (1) depriving the nation's #1 tobacco company of the chance to define the direction of tobacco prevention for 4-H youth programs across the United States and (2) forging a new spirit of partnership and cooperation between tobacco prevention workers and 4-H/Cooperative Extension Service programs in dozens of states.

Despite a $4.3 million "gift" from Philip Morris USA to fund a National Youth Smoking Prevention Program in collaboration with the National 4-H Council, the majority of 4-H state programs decided AGAINST accepting any funds from Philip Morris USA for tobacco use prevention programs.

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