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Public Sector: Agency to help Newham stop smoking  

Jump to full article: Brand Republic (uk), 2008-03-21
Author: Gemma O'Reilly PR Week UK 21-Mar-08

Intro:

Newham Primary Care Trust has called in a PR agency to roll out a smoking cessation campaign across the borough.

Guerilla Communications is charged with specifically targeting white British, Eastern European and Bangladeshi smokers. The trust has seen more than 3,500 people each year sign up to its smoking cessation...

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