Jump to full article: CBC News (ca), 2008-03-20
Intro: Cigarette ads are slowly returning to Canadian newspapers and magazines after a decade-long absence, and anti-smoking groups are calling on the government to extinguish the resurgence.
Tobacco companies refrained from television and print advertising for nearly 10 years as they waited for the Supreme Court to clarify the laws. In the summer of 2007, the court ruled that television ads are still illegal, but print ads can run - with some restrictions.
Under the new rules, print advertisements must show only a package or two of cigarettes and cannot show models smiling and enjoying a puff.
"The lifestyle ads of the '70s and '80s are a thing of the past," explained Andr� Beno�t of JTI MacDonald, the tobacco company doing the most advertising.
"I think what we're trying to do is get smokers to switch to our brands or to at least try the new brands that we've put on the market."
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