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· Advertising/Promos
· Smokeless
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· Swedish Match
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Newest entry by Swedish Match available nationwide
Jump to full article: PR Newswire, 2008-03-17
Author: SOURCE Swedish Match
Intro: Swedish Match, the fastest growing moist snuff company in the US, announced the launch of Red Man Moist Snuff, the latest product to carry the most recognized brand name in smokeless tobacco. This follows a successful test market launch last year in 11 states, which represented 36% of the moist snuff category volume. "Consumer acceptance of Red Man Moist Snuff in the test markets was overwhelming," according to Elliot Eliades, Director of New Product Development for Swedish Match North America. "Through event marketing, retail intercept and website driven sampling we accelerated consumer trial by quickly getting 'cans in hands'. Early awareness scores indicated that Red Man Moist Snuff created significant consumer buzz."
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