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Jump to full article: KOB-TV Channel 4 (Albuquerque, NM), 2008-03-14
Author: Jeff maher, Eyewitness News 4, and Reed Upton, KOB.com
Intro: A Belen rodeo is bucking a decades-long relationship by banning tobacco advertising of any kind.
Casper Baca is the promoter of the Baca Rough Stock Rodeo Series that puts on more than 50 rodeos each year in Arizona, Colorado and New Mexico. His Belen rodeo that gets underway Saturday is the first one he'll stage that will be free from tobacco advertisements.
"I hope we set a precedent here that will lead to bigger and better things to come for the Buck Tobacco sponsorship program," says Baca.
Buck Tobacco is a nationwide movement to ban tobacco sponsorship at rodeos.
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