Categories
· Business (Tobacco)
· Smokeless
· Harm Reduction
· Alternate/Reduced Risk
non-USA, by Country
· Canada
Organizations
· BAT
· Imperial (ca)
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Snus is a form of finely-ground moist tobacco that comes loose or in sachets
Jump to full article: BAT, 2008-01-25
Intro: Imperial Tobacco Canada, the first tobacco company to launch smokeless Swedish-style snus in Canada, is extending its test market to some 200 outlets in the capital, Ottawa, from 28 January, 2008.
The product, which sells under the leading cigarette brand du Maurier, is already available in around 230 retail outlets in the city of Edmonton, Alberta, following the test market launch in September last year.
Canada is the fifth country where snus is being sold or test marketed in the British American Tobacco Group. Our companies currently sell it in Sweden and Norway, have a test market in South Africa and have run a limited consumer test in Japan.
On the basis of several independent health studies, we believe that, although snus is not harmless, it is substantially less harmful than smoking cigarettes and our snus activities are part of our commitment to product innovations that may help to reduce the impact of tobacco on public health.
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