Jump to full article: Korea Times (kr), 2008-02-19
Author: Jane Han Staff Reporter
Intro: Woori Tobacco ― the first local licensed cigarette maker funded with private capital ― kicked off business last month, claiming it has what it takes to challenge the overwhelming lead of the market's No. 1 player, KT&G.
``Advanced filters, customized production and localized marketing are three standout characters that differentiate us from our competitors,'' Hong Won-kie, the company president, said in a Korea Times interview Tuesday. . . .
He explained that Woori Tobacco uses DNA filters in all of its products, as they are known to reduce fatal substances such as dioxin and benzopyrene from passing through.
``Smoking is bad, however, for those who can't help but light up can at least enjoy a less-harmful version,'' he said. . . .
On concerns about promoting awareness of cigarette smoking, Hong said it is planning to participate in industry-wide campaigns to help children understand the dangers of smoking.
But he said Woori will focus more on giving back to the society, by donating funds to regional governments to build town centers and public recreation facilities.
``Many eyes are on us because we're the first private, local cigarette maker to open business, but we have every intention to fulfill the public's expectations,''
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