Tobacco.org

• Drive against under-age smoking 

BRITISH American Tobacco (BAT) and retail partner Jawad Business Group (JBG) have launched a new initiative in Bahrain in an effort to tackle under-age smoking.

The programme, called Partners in Responsibility, has all Jawad supermarkets, Jawad Express and convenience stores in the country displaying point-of-sale materials, stating: "We don't sell cigarettes to under-18s".

"The campaign has been thoroughly researched amongst a target audience of parents and retailers," said BAT Middle East head of corporate and regulatory affairs Donato Del Vecchio.

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