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• World Cancer Campaign Builds Momentum Globally with International Initiative to Protect Children From Secondhand Smoke 

In the first global initiative of its kind, the Lance Armstrong Foundation (LAF) and the International Union Against Cancer (UICC), a global consortium of cancer-fighting organizations, will lead a year-long communication, education and advocacy effort to promote smoke-free environments for children. "I love my smoke-free childhood" will launch today, World Cancer Day. The campaign will encourage parents to avoid smoking at home or in a car; avoid smoking while pregnant or in the vicinity of someone who is pregnant; use a smoke-free daycare; and avoid smoking altogether. The initiative will also incite parents to caution their children to stay away from second-hand smoke and places that allow smoking and teach them that there is no safe level of second-hand smoke.

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I love my smoke-free childhood.
Thematic tagline for the first full-year focus on a cancer-prevention habit endorsed by the World Cancer Campaign.