Tobacco.org

• Stretch limo to help quit smoking in Austria 

No more nicotine tablets and patches: the latest tool to help people quit smoking is a luxurious stretch limousine, according to a new anti-smoking campaign in Austria.

Where guilt and health concerns no longer work, financial incentives may be the answer for those wishing to give up their daily pack, the Austrian Nicotine Institute and US pharmaceutical company Pfizer, who are behind the campaign, claim.

Their "Smoking instead of Smoking" initiative will accordingly tour Austrian shopping centres with a luxury stretch limo, meant to show nicotine addicts what they could now own if their money had not gone up in smoke.

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