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M&R Prevails In First Circuit Court Of Appeals In "Lights" Class Action Against Philip Morris 

Jump to full article: Mantese and Rossman, P.C., 2007-08-31

Intro:

On Friday, August 31, 2007, the First Circuit Court of Appeals reinstated a class action lawsuit brought by Maine residents against Philip Morris by unanimously rejecting Philip Morris' argument that the claims were preempted by federal law. The case challenges the cigarette company's representations that certain brands of its cigarettes are "light" or have "lowered tar and nicotine," alleging that Philip Morris, USA, Inc., and its parent company, Altria Group, Inc., violated Maine Unfair Trade Practices laws by engaging in unfair and deceptive acts or practices. The plaintiffs allege that the so-called "light" cigarettes are deceptively designed and marketed to the public, and that a smoker consumes the same quantities of tar and nicotine from light cigarettes as from full-flavored, or "regular," ones.

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