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New Statewide, Smoke-Free Law Triggers Calls to Quitline
Jump to full article: PR Newswire, 2007-12-10
Author: SOURCE Blue Cross and Blue Shield of Minnesota
Intro: The state's largest health plan,
Blue Cross and Blue Shield of Minnesota (Blue Cross), recorded that more of
its members sought help to quit smoking in October, according to enrollment
data reported by Blue Cross' telephone coaching quitline. Stop-smoking
quitline enrollments increased from 368 in September 2007 to 525 in October
2007 -- nearly a 43 percent increase. This October's number represents a 28
percent increase from a year ago, when the program enrolled 410 members.
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