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• First ethically sourced cigarettes launch in the UK 

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This is the most significant launch in the tobacco industry for more than 10 years. Sourcing [cigarettes] ethically from two 1st-nation peoples, who will benefit directly from the production of the 1st-nation brand, will appeal to smokers in the 10 million UK homes, who are now buying Fairtrade products.
1st-nation managing director Sean Glynn.