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'Nicoclean' viral: tongue-in-cheek ad promoting a nicotine skin cream that turns complexions grey
Jump to full article: The Guardian (uk), 2007-10-26
Author: Mark Sweney Guardian Unlimited
Intro: The European Union is launching an anti-smoking campaign with a series of tongue-in-cheek viral ads promoting fake nicotine-based products.
Developed by French agency Ligaris, the campaign also includes a spoof website, nicomarket.com, for a corporation peddling the products - complete with a contact email address and chairman profile.
The four tongue-in-cheek virals are being seeded on entertainment and youth community websites, by specialists GoViral, in the big five European territories of the UK, France, Germany, Spain and Italy.
Each of the virals promotes a different product - a room-freshener, throat spray, toothpaste and skin cream - with the twist being that the nicotine-based products have adverse effects.
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