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· Netherlands

The fashionable fake... cigarette? 

Jump to full article: Radio Netherlands (nl), 2007-07-31
Author: Klaas den Tek

Intro:

A Belgian manufacturer has been overwhelmed with orders for its new electronic cigarette, the SuperSmoker. Many Dutch smokers are flocking to the stores for this fake ciggie that doesn't stink or burn tar, and is just generally healthier than a real cigarette. The SuperSmoker could also soon provide a perfect solution to new Dutch laws prohibiting smoking in public places, which will come into effect in just over a year. But researchers wonder if this novel craze is here to stay. . . .

The SuperSmoker is made of synthetic material and works with nicotine capsules that are placed in the tube of the imitation cigarette. The user can regulate the strength of the nicotine, from light to heavy. As the smoker inhales, the end of the cigarette lights up and what appears to be a plume of smoke is released. It's actually condensation. Cees Schaap says this is one of the reasons why this 'cigarette' is so trendy.

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