Tobacco.org

Petition: Petition against Roger Federer's participation at the Davidoff Swiss Indoors 

The Davidoff Swiss Indoors is the last tennis tournament in the world of the ATP tour which refers to a tobacco product trademark in its title. The association of Roger Federer's name with a cigarette brand acts as a powerful smoking promotion symbol for the millions of kids all over the globe who are fans of the tennis star. Federer must be made aware of his responsibility. We are asking him to refuse to have his name associated with a cigarette brand. . . .

Dear Roger,

We note that one of the next tournaments in your 2007 tour schedule is the Davidoff Swiss Indoors. As you most likely know, Davidoff is a cigarette trademark which is owned, since 2006, by the multinational corporation Imperial Tobacco. Their Annual Report provides information on the importance of this brand in the marketing strategy of the corporation: "Our key premium international cigarette brand Davidoff has a strong foothold in Asia and a growing presence in a number of markets worldwide." The report further indicates that "Davidoff is growing across [the Rest of the World] region with line extensions in the Middle East, Asia and Eastern Europe and launches into Africa."

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