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• Tobacco-Free Kids Applauds Tyra Banks for Exposing the Ugly Truth About Smoking 

Statement of Matthew L. Myers, President, Campaign for Tobacco-Free Kids
Jump to full article: Campaign for Tobacco-Free Kids, 2007-10-01

Intro:

The Campaign for Tobacco-Free Kids applauds Tyra Banks and her television show “America’s Next Top Model” for exposing the ugly truth that smoking is not only dangerous to health, there is also nothing glamorous about it. Last week’s season premiere of “America’s Next Top Model” featured a photo shoot that depicted the harmful effects of smoking, including premature aging and other negative effects on appearance and health. In a welcome change from past seasons in which contestants have been shown smoking, Tyra Banks called on contestants to be role models for young girls by not smoking on the show and seeking to quit. . . .

Tyra Banks’ example could not be timelier as the R.J. Reynolds’ tobacco company is stepping up efforts to market the company’s new Camel No. 9 cigarettes to women and girls by linking it to fashion and beauty. RJR’s latest magazine ads for Camel No. 9 feature vintage fashion and appeals to “the most fashion forward woman.” The ads offer a version of Camel No. 9 “in stiletto.”

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