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British American Tobacco Belgium Deploys Kalido to Speed Merger Integration 

Kalido, the active information management company, announced today that the Belgian division of British American Tobacco has successfully implemented a major management information project using Kalido® software at its core. Driven in large part by British American Tobacco's recent merger with sister company STC, the new program has helped British American Tobacco Belgium gain greater insight into sales operations from manufacturer to retailer. As a result, British American Tobacco Belgium's business managers can make more informed decisions to improve the company's brand management, profitability management and contracting capabilities. In addition, the initiative has enabled British American Tobacco Belgium to cut maintenance costs by 50 percent and deliver a consolidated, robust information delivery platform 10 months earlier than anticipated using traditional reporting methods. A full case study on the British American Tobacco Belgium success story is available at www.kalido.com/batbelgium.

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