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New marketing campaign celebrates Freedom to Breathe Act
Jump to full article: PR Newswire, 2007-09-10
Author: SOURCE ClearWay Minnesota
Intro: -- Today marks the beginning of a
new marketing campaign designed to educate and excite Minnesotans about the
Freedom to Breathe Act, the statewide smoke-free law that goes into effect
on October 1. The new law will make all indoor workplaces smoke-free,
including bars, restaurants and private clubs. Called Fresh Air, the
multimedia campaign is sponsored by ClearWay Minnesota(SM). The majority of
the campaign will run from September 10 through mid-November.
Viewers will be introduced to the Fresh Air campaign through a new
television ad that celebrates Minnesotans' love of the outdoors and the
benefit of bringing fresh air indoors.
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