Tobacco.org

After Cubans, Swiss cigars on way 

Good news for the cigar aficionado in India. After Luxury cars, branded foreign liquor, chocolates and almost everything else associated with luxury, good cigar brands are now making their way to India.

It’s a style statement; it’s fashionable and the new mantra of the young upwardly mobile with money to spare. These are some of the many reasons that has prompted the $150 million Swiss cigar maker Villiger Sons Ltd to set up shop in India. Godfrey Phillips India (GPI) through its pan shops and departmental stores will exclusively distribute Villiger cigars. “India is an emerging market, a young nation and has thrown open good opportunities for us,” Heinrich Villiger, president and chairman of the board of the 119-year-old family-held cigar company told the Hindustan Times.

Jump to full article »