Jump to full article: The Temas Blog, 2007-06-01
Intro: How did Argentina celebrate World No-Tobacco Day? Besides events emphasizing kids (including the release of balloons in the national colors in a busy downtown Buenos Aires intersection - see picture), Health Minister Ginés González GarcÃa announced the official launch of a new component to the National Tobacco Control Strategy entitled "Homes and Automobiles Free of Tobacco Smoke."
The new campaign will not only employ print, radio and television ads [such as the TV ad "cunita" ("the cradle") provided below — click the image to view in a pop-up window — which tells about the good and productive life the baby will have — if the parents stop smoking around him in the home.] to try to persuade adults to stop smoking in their homes and vehicles for the sake of their kids' health (and that of non-smoking relatives and friends).
It will also employ educational programs targeted at kids in school and young adults in university about the health dangers of secondhand smoke
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