Jump to full article: The Intelligencer, 2007-05-29
Author: MELISSA BUSCH The Intelligencer
Intro: An award-winning anti-smoking ad that parodied "Brokeback Mountain" to help students avoid cigarettes will not appear on MTV because the state withdrew its funding after deciding its message wasn't clear and its quality was not good enough.
Montgomery County College students who made their commercial "Smokeback," a satire on the Oscar Award-winning movie "Brokeback Mountain," won a smoking-prevention commercial contest sponsored by the Coalition for a Tobacco-Free Montgomery County after it received the most online votes.
(See Video)
It was supposed to begin airing on MTV tomorrow as the winner of the college contest, but the state must first approve any anti-tobacco advertisement funded with tobacco settlement dollars. The grant to broadcast the commercial was supposed to be about $1,000.
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