Tobacco.org

Teen wins date with 'mom' of Truth Campaign's quirky anti-tobacco warrior 

When Kate Parma saw a television commercial offering the chance to win a date with Svarnik's mom, she wondered what the inept tobacco warrior's mother would look like. She found out first hand - when she won, then went go-kart racing and had dinner at a Thai restaurant with the mysterious mom in early May. Svarnik is one half of the duo Svarnik and Byll, characters in the Truth media campaign against tobacco. The contest was run via a new Web site, www.warriorsagainst tobacco.com, launched by the Utah Department of Health last December. Advertising executives hope to attract teens ages 13 to 18 by adding games and other fun content to the educational site.

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