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Mild Seven UK launch in question 

Jump to full article: NewsEdge, 1999-07-19
Author: Marketing Week via NewsEdge

Intro:

Japan Tobacco has put its plans to launch cigarette brand Mild Seven in the UK on hold.

Insiders in the tobacco market claim the cigarette was scheduled for launch in the UK this year. But they say it is increasingly unlikely that the launch will go ahead before the end of the year. . . Japan Tobacco is thought to be pre-occupied with its pounds 5bn purchase of the RJR Nabisco's tobacco business, RJ Reynolds International, which took place in March.

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