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Imperial Tobacco completes purchase of Commonwealth 

Jump to full article: Winston-Salem (NC) Journal, 2007-04-04
Author: JOURNAL STAFF AND WIRE REPORT

Intro:

Imperial Tobacco Group PLC has completed its $1.9 billion purchase of Commonwealth Brands of Bowling Green, Ky.

Analysts have said that Imperial's deal for Commonwealth could have implications for Reynolds American Inc. Commonwealth, best known for its USA Gold and Montclair discount brands, has gained 3.7 percent in market share in the United States in just 16 years. USA Gold is eighth in brand market share, including third among discount brands, and Montclair is 14th in brand market share.

"An immediate change is not anticipated, but Imperial has much deeper pockets and, therefore, should be more competitive" than Commonwealth, Bonnie Herzog, an analyst with Citigroup, wrote in a report.

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