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Kraft Shares May Fall as Investors Bet on Marlboros (Update2) 

Jump to full article: Bloomberg News, 2007-03-30
Author: Chris Burritt

Intro:

Shares of Kraft Foods Inc., the foodmaker being spun off today by Altria Group Inc., may fall as investors bet that selling cookies will yield less growth than peddling cigarettes.

Kraft shares dropped 12 percent this year as some Altria holders shorted, or bet against, the world's second-largest food company and the maker of Oreos. They may head lower as Altria, which makes Marlboro cigarettes, distributes 1.5 billion Kraft shares, spurring investors who favor tobacco to sell the stock.

``Some holders with a very positive view on tobacco will get rid of their Kraft shares,'' said Michael Embler

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