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Anti-smoking billboards win mixed reviews 

Davey said the billboards play on teens' desire to belong, and criticism has been limited to just one phone call and a handful of letters to the attorney general's office. . . One of the critical letters came from Joyce Lee, chairwoman of the executive committee of the Child and Family Health Consortium of Cuyahoga County. Lee said she thinks the ads' creators could have taken a lesson from cigarette makers.

``Tobacco companies don't have a negative approach,'' she said. ``They make using their product seem popular, sexy.''

She said the ads tell teens they're losers and ``teens have enough problems without calling them losers.''

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