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The antismoking messages are short - and deliberately ugly. Experts disagree on their effectiveness.
Jump to full article: Philadelphia (PA) Inquirer, 1999-07-02
Author: Jane M. Von Bergen INQUIRER STAFF WRITER
Intro: A reporter can wait a whole career and not get to use those words in a family newspaper.
But they're up on billboards all over Pennsylvania, part of the state's antismoking campaign aimed at children from age 9 to 14.
And the butts, of course, are cigarette butts. . . Steve Neiman, the president of Neiman Group, the Harrisburg advertising agency that created the campaign, said he would not expect teenagers to stop smoking because of one billboard.
But, he said, focus groups proved to him that the advertisements, even if the words and images offended adults, would get the attention of the target audience.
"The attention-getting and intriguing way the ads get this message across should give parents and kids an opportunity to start talking to each other about smoking and other health hazards," Pennsylvania's physician general, Robert S. Muscalus, said in a statement announcing the campaign.
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