Jump to full article: Associated Press (AP), 2006-11-15
Author: LARRY O'DELL Associated Press Writer
Intro: The nation's largest cigarette maker is asking Hollywood not to put its products on the big screen, citing studies that have shown cinematic portrayals of tobacco use can entice children to smoke.
Richmond-based Philip Morris USA said Wednesday that it will run advertisements in Daily Variety, The Hollywood Reporter and other trade publications imploring moviemakers: "Please Don't Give Our Cigarette Brands a Part in Your Movie."
The ad campaign begins this week and will last several months, Philip Morris spokesman David Sutton said. He said the initiative was conceived after meetings with entertainment industry representatives.
But Matt Myers, president of the Campaign for Tobacco-Free Kids, said the industry has been unmoved by previous appeals to shield children from smoking scenes.
"Hollywood has ignored the very serious problem that smoking in the movies contributes to youth tobacco use," said Myers, adding that "the problem goes beyond which brands are shown." . . .
Glantz said that instead of threatening to sue over the use of their brands in movies, Philip Morris officials are saying, "`Aw, shucks, we really wish you wouldn't show our products on screen.'"
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