Categories
· Business (Tobacco)
· Teen Smoking/Youth
· Tobacco Control
· Advertising/Promos
Organizations
· MO
· Legacy
· NAAG
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American Legacy manages the 'Truth' anti-smoking campaign.
Jump to full article: Ad Week, 2006-11-02
Author: Mike Beirne/Brandweek
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Quotes from this article:
[Our] goal in this area is to have an effective youth smoking prevention program and to that end we believe in collaborative dialogue with the public health community to help identify any potential improvements to our youth smoking prevention communications. The campaign is directed at parents because that is what experts tell us is the most effective way.
Dave Sutton, a Philip Morris representative, who didn't mention what Philip Morris does when experts say the most effective way is to stop their youth smoking prevention communications.
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