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Jump to full article: The Independent (uk), 2006-11-01
Author: Nic Fildes
Intro: Imperial Tobacco is looking to spread its wings into high-growth markets in eastern Europe and the US as fewer consumers in the UK and Germany buy cigarettes.
The world's fourth-largest cigarette company has continued to grow market share in its core markets as more customers turn to its budget brands Lambert & Butler, Richmond and Windsor Blue. Yet, with the smoking ban set to come into effect in England next summer, Imperial is looking at its growth options in new regions. The company hopes to capitalise on its premium brands such as Davidoff and West as it increases its presence in countries such as Russia.
The company established a manufacturing plant in Turkey last year and has taken a 1.5 per cent market share in the world's sixth biggest cigarette market.
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