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BAT to Sponsor Jua Kali Exhibition 

Jump to full article: All-Africa.com, 2006-10-27
Author: Mikaili Sseppuya Kampala New Vision (Kampala)

Intro:

BRITISH American Tobacco East Africa BAT (EA) will spend $70,000 (sh129.5m) for promotion of the Jua Kali exhibition in Dar es Salaam in December.

The commissioner of industry and technology in the trade ministry, Eng. Samuel Ssenkungu, said, "BAT has been sponsoring the event on a rotational basis.

"BAT Kenya used to sponsor the event when the exhibition used to take place in Kenya. When the exhibition became an East Africa event, BAT East Africa is sponsoring it."

Ssenkungu said the sponsorship covers publicity, souvenirs, catalogues, media exposure, hospitality in BAT's stall for VIP visitors and ground supervision during the 10 days of the exhibition.

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