Jump to full article: AP, 2006-10-24
Author: Associated Press
Intro: You've seen the no-smoking signs at neighborhood theaters. Get ready to install one in your TV set.
Beginning with the December release of "Clerks II," The Weinstein Co. will begin placing anti-smoking public service announcements in DVD releases of its films.
"As a former smoker, I feel like it's my responsibility to do everything I can to educate young people about the dangers of smoking," Harvey Weinstein said in a statement released Tuesday. "We really hope this initiative will have an impact with viewers across the country."
Weinstein and his brother Bob said they decided to start inserting the anti-smoking messages at the request of the attorneys general of more than 40 states, including Connecticut.
The messages are being produced by the American Legacy Foundation
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Quotes from this article:
These messages will fight false film images of healthy and hip smokers with the real hard truth of addiction and disease. The Weinstein brothers are setting a model for responsible moviemaking."
Connecticut Attorney General Richard Blumenthal, on the decision of The Weinstein Co. to begin placing anti-smoking public service announcements in DVD releases of its films.
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