Categories · Cessation
· Tobacco Control
non-USA, by Country · Chile
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Jump to full article: Neatorama (blog), 2006-09-22
Intro: Chilean ad agency Perfil BTL created fake cigarettes that were then placed on the streets. The cigarettes were "rolled" with a paper telling smokers that they need help:
Fake cigarettes were placed in high-traffic streets in Chile, rolled with a PSA paper telling smokers: "It seems not only do you need a cigarette, you also need help."
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