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• Westin Hotels Celebrate Six Smoke-Free Months with ''Breathing Lights'' Art Installations in Lobbies;  

Westin Hotels & Resorts is marking the six-month milestone of its smoke-free conversion in North America with Breathing Lights(SM) installations in its lobbies nationwide. The artistically designed projections count the number of fresh breaths taken by each Westin guest each day. The design can be viewed by guests and visitors to Westin lobbies nationwide, or by visiting www.westin.com/breathe.

Westin became the first major hotel chain to convert all of its smoking rooms in North America to smoke-free late last year, investing more than $3 million in its smoke free initiative. The move comes as part of Westin's commitment to guests' personal well-being and the brand's positioning around Renewal. Since then, Westin hotels in Australia, Fiji and Scotland have also become smoke-free.

The Breathing Lights projection on a wall or other hotel space features a blue light that pulses at the average speed of healthy human breathing, every 4.4 seconds. For a period of three months, each "breath" will tick up a counter displayed in the center of the projection, representing the number of fresh, smoke-free breaths taken in the hotel that day.

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