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· Health/Science
· Teen Smoking/Youth
· Cessation
· TV/Radio
· Zyban
· Nicotine
· Advertising/Promos

Effects of Exposure of Youths at Risk for Smoking to Television Advertising for Nicotine Replacement Therapy and Zyban®: An Experimental Study 

2006, Vol. 19, No. 3, Pages 253-258 (doi:10.1207/s15327027hc1903_7)
Jump to full article: Health Communication, 2006-06-08

Intro:

This study suggests that although ads for NRT and Zyban may create "face value" impressions that it is easier to quit, at least in an experimental context in which exposure to ads for telephone quitlines is equal, such appraisals do not undermine more enduring perceptions about smoking. Field research taking into account the relatively high volume of pharmaceutical cessation product advertising is needed.

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