Jump to full article: Scoop (nz), 2006-05-31
Intro: Te Reo Marama (the Maori Smokefree Coalition) is calling Maori an endangered species, in a new advertising campaign they are launching today to commemorate World Smokefree Day.
“We’re being deliberately provocative,” Director Shane Bradbrook said today.
Te Reo Marama started their campaign earlier this year with print advertisements themed “Maori Murder”, which ran in Maori media. . . .
Te Reo Marama says it is about shifting the blame for smoking away from smokers, and focusing on tobacco companies.
“This vile industry is allowed to sell poison, which results in a huge number of Maori and non-Maori deaths. Why in the 21st Century are they still operating?”
Te Reo Marama’s new advertisements run in the New Zealand Herald and the Dominion Post this morning and encourage all New Zealanders to “join the tobacco resistance movement”.
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Quotes from this article:
Maori Murder
Tagline of New Zealand's Te Reo Marama (Maori Smokefree Coalition) ad campaign.
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