report: Health Canada tests new images on focus groups
Jump to full article: Ottawa (Ont) Citizen (ca), 2006-05-23
Author: JACK AUBRY, The Ottawa Citizen
Intro: Health Canada is in the process of reviewing the graphic colour warnings it requires tobacco companies to print on cigarette packs in its continuing efforts to make smokers think twice before they light up.
A recently released report on focus groups held in the fall indicates the current graphic colour images on the packs lost their impact on smokers over time and new ones should be found to replace them. The less-than-subtle images have been featured on packs since 2001.
The new images shown to focus groups suggest the department wants pictures to be memorable for their medical shock value and ability to impose feelings of guilt among smokers, particularly parents and pregnant women who endanger their children with second-hand smoke.
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Quotes from this article:
Lung cancer. It's not just a painful death for you.
A dying man suffering from lung cancer in a hospital bed, with his sobbing family at his bedside, is just one of 17 tough warning label images-with-taglines being tested by Health Canada.
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