Tobacco.org

If Billboards Make It Here, They'll Make It Anywhere 

The anti-smoking message on a boulevard that has long been a destination for sinners and sybarites (think John Belushi; think Hugh Grant and Divine Brown) is the latest in a tradition of eye-opening billboards in Los Angeles.

The city is ground zero for drive-by messages, and the art of attracting motorists' attention with sharp humor or shock value is more lustily pursued here than anywhere else. . . Rental rates for billboards, which the industry feared would drop after the loss of tobacco clients, are rising because of new demand, said Allen Rossi, operations manager of Outdoor Systems Advertising, which owns the old Marlboro Man billboard.

Jump to full article »