Tobacco.org

Advertising: Infinity Is Set to Acquire Outdoor Systems 

Tobacco was once the largest spender in outdoor advertising, but those ads disappeared for good last month under terms of an agreement between the cigarette makers and state attorneys general. That negative is being turned into a positive, Gottesman said, as outdoor companies cultivate other revenue sources.

"The tobacco companies were long-term clients probably paying unbelievably low rates" for their ad space, he added. "Now other advertisers can come in and pay market rates. It's like when a rent-controlled apartment turns over." [This graph only]

Jump to full article »