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Jump to full article: BBC Online, 2006-03-08
Author: Denise Winterman BBC News Magazine
Intro: Not everyone with lung cancer is - or has been - a smoker. But some sufferers say people assume they have been - and warn that the stigma could be costing lives.
Wednesday is No Smoking Day, which puts lung cancer back on the national agenda - briefly.
Viewed by most as the "smokers' disease" it is rarely in the headlines and definitely not a cause celebre like breast cancer, despite being the biggest cancer killer in the UK. To put it bluntly, it has a serious image problem.
One in 10 people who get it have never actually been smokers themselves or lived with smokers, according to Cancer Research UK. Dana Reeve, the wife of Superman actor Christopher Reeve, died of the illness on Tuesday despite being a non-smoker her whole life.
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