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D.A.R.E. America and the JammX Kids Partner to Promote a Healthy and Active Lifestyle
Jump to full article: PR Newswire, 2006-01-11
Author: SOURCE D.A.R.E. America
Intro: Dance has joined forces with hip hop sensation The JammX Kids to help fight a health crisis facing today's youth. The JammX Kids, nine multi-cultural kids between the ages of 9 and 17, are "kids helping kids" shake off today's more sedentary behavior to move, groove and dance their way into a physically active and healthy lifestyle. The JammX Kids also recently announced their partnership with basketball great Shaquille O'Neal to encourage kids to get active, eat smart and grow up well.
Among the many facets of the partnership between D.A.R.E. and The JammX Kids, The JammX Kids' upcoming DVDs, which will be distributed by Warner Home Video, will become part of the curriculum of the D.A.R.E. Dance program implemented in elementary, middle and high schools nationwide. The JammX Kids will make appearances at D.A.R.E. Dance programs in numerous schools throughout the U.S.; they will appear in PSAs for D.A.R.E; websites of both JammX and D.A.R.E. will feature special activities and link; and D.A.R.E. will provide marketing and promotional support for the March 2006 debut of The JammX Kids DVDs and two television specials on Kids' WB!
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