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Jump to full article: South China Morning Post, 2005-10-10
Author: ANTHONY J. HEDLEY, MARCUS YU
Intro: The claim by Japan Tobacco's legal representative that a ban on the use of grossly misleading descriptors on tobacco products would ruin the city's free-trade image (October 7) can only be described as a desperate flight of fantasy.
The resistance from the cigarette-maker must not deflect the government or legislators from providing the community with the tightest possible tobacco-control measures to protect health. When Japan Tobacco contrived the brand name Mild Seven, it did so with the intention of masking the known lethality of the product. The claim that such a move should not now be a legitimate target for public health measures is untenable.
Michael Thomas, SC, should explain on behalf of his clients why it would be ethically justifiable to trade off nicotine addiction in young people and premature death at all ages against what they call "free trade".
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